CharlotteObserver.com: Breaking News

Friday, September 21, 2012

Tire King Hits Pinterest Boards


Social media is the fast and furious when it comes to getting your advertising word out. Here at Carolina Tire & Auto we hang our hat or better yet our crown on Charlotte's Tire King to get our word out on us. Call him our mascot if you will, either way what's not to like. A big guy carrying around a big tire on his shoulder. Kind of like that old Duracell commercial, telling you to try to knock it off his shoulder.

Our next big step today was stepping into Pinterest. When we sat down to "pin" all our marketing collateral of the Tire King together we discovered that he's been literally all over our Universe. Here are just a few of the places that the Tire King has been sighted.


  • The Moon
  • Buckingham Palace
  • Pakistan
  • Charlotte, NC
  • On every US Airways airplane in their fleet
  • Green Bay's Lambeau Field
  • Chicago's Soldier Field
  • in a Simpson's cartoon
  • In the Sgt. Pepper's Lonely Hearts Club Band photo shoot
  • People Magazine
  • At the White House with Ronald Reagan, George Bush (Bush I), Barack Obama and John Boehner
  • In the Smurf Movie
  • Having Christmas dinner with the band Simplified and Chevy Chase
  • Skiing in the ocean with great white sharks
  • In his pizza parlor
  • In Mexico
  • In the movie Wall Street
  • Camp Randall Stadium in Madison, Wisconsin
  • At Charlotte Harris Teeter grocery stores
  • Billboards in Charlotte, NC
  • In CBS's Two and a Half Men
  • In ABC's Modern Family
  • On the Death Star with Darth Vader
  • And all around various hot spots in Charlotte, NC


Whew!

When you add it all up and see it at once, it's a lot. We love the fun our friends, family and customers have with the Tire King. If you have a place that you'd like to see him, let us know and we'll send him out on a voyage.


Thanks,


The Tire King
Carolina Tire & Auto